SweetSpot

2024 – Present

Everywhere, USA

CHALLENGE

SweetSpot came to us with a few excellent baseball products along with aspirations to be a leader in the outdoor games space. Their products were designed to be a safer way for kids to play, but they were challenged on how to grow the brand and revenue, despite some early retail adoption. Armed with private equity investors and a cap table of professional and retired athletes, SweetSpot's leadership team tapped out team as their marketing partner to make them a household name.

SOLUTION

Through our in-depth research and meetings with key retailers, such as DICK'S Sporting Goods, we discovered there was a void in the marketplace. We envisioned creating a new category, Backyard Sports, in which SweetSpot could own. We positioned SweetSpot as a way to feel like a kid again by taking the imaginative nature of backyard play and developing an enticing array of products across almost every sports vertical that serve as an introduction to sports. Delivering meaningful connections with consumers across all touch points both in-store and through e-commerce platforms allows this brand to tell their story through compelling content and precise targeting.

Grow the
Spirit of Play

SERVICES:

Research + Strategy

Branding + Design

Creative + Production

Digital Marketing + Content

Social Media + Influencer

Website Design + Development

Public Relations + Activations

Analytics + Reporting

While the SweetSpot brand originated with baseball, the overall vision of the founders was to bring back the days of playing in the neighborhood with your friends. This idea led to the concept of growing the spirit of play in everyone, which we used across a new Brand Value Architecture. We also created a Brand Anthem video to remind consumers of days they spent playing together until the sun went down and encourage them to share that sentiment with their own families and friends today.

N E X T
Hannis T. Bourgeois