HTB

CHALLENGE

Hannis T. Bourgeois (HTB) has been offering accounting, tax, assurance and consulting services to Southeast Louisiana for an entire century. To celebrate their years of service, HTB decided to upgrade their brand identity to ensure it is rooted in their past while also focusing on the future. They hired us to help them retell their story through an exciting new brand ahead of their 100th Anniversary.

SOLUTION

Through in-depth discovery meetings with HTB’s key staff members, we learned all the details of HTB’s founding story, what’s been critical to their success, and the founders’ vision for the future. We wove that rich history throughout the brand identity to establish HTB as a trusted institution that has been here and will continue to be here. Using this approach, we relaunched a modern, new brand, complete with an improved website and robust media and digital marketing plan that highlights HTB’s commitment to the community.