Beacon

CHALLENGE

Beacon Behavioral Partners offers a unique opportunity to mental health practitioners committed to owning a private practice. Recognizing that practice owners fear losing autonomy when entering into a financial partnership, Beacon’s challenge was determining the most effective way to communicate the values they uphold and the benefits offered to those who partner with them. With a hopeful expansion on the horizon, Beacon needed to position themselves as a resource for providers interested in growth.

SOLUTION

When we first met with Beacon, we immediately understood what makes their company special. Their staff had the same passion and care for mental health services as any provider, and their approach clearly put patients and practitioners first. This became our primary message. Using patient-centric language as our guide, we developed a plan to reintroduce Beacon as a premier investment opportunity.