IHDA
2014-2025
Illinois, USA
CHALLENGE
The Illinois Housing Development Authority (IHDA) plays a critical role in providing affordable housing opportunities across Illinois. IHDA recognized the need for a modernized online presence and targeted marketing strategies to better connect with its diverse audiences, including homebuyers, developers, lenders, and community organizations. IHDA’s website and outdated online tools were built on legacy systems which limited scalability and integration capabilities. The need to serve multiple stakeholders with varying levels of digital literacy required a tailored approach.
SOLUTION
In 2014, 423 was subcontracted by Fleishman-Hillard to design and build IHDA’s modernized online presence to improve user engagement, and optimize communication to multiple audiences throughout the state of Illinois. Upon completion of the website, IHDA marketing and communications approached 423 to provide ongoing support. Since then we have designed each of IHDA’s annual and biennial reports while maintaining the IHDA.org site and developing tailored solutions.
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![IHDA Biennial Report 22-23]()
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![IHDA creates affordable housing opportunities across the state of IL]()
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![IHDA.org website]()
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SERVICES:
Website Design
Website Development
Ongoing Web Support
Digital Marketing Tools
Branding + Design
Creative + Production
Analytics + Reporting
Built to Serve
Over the last 10 years, 423 has cultivated a mutually beneficial relationship with IHDA by fostering trust, demonstrating value, and aligning its efforts with IHDA’s goals. We wholeheartedly believe in IHDA’s mission to provide affordable housing opportunities across Illinois. We are an integral partner in assisting IHDA to effectively communicate their programs to multiple audiences using our digital experience
and expertise.
We have proven to be a forward-thinking partner committed to fostering transparent communication and developing innovative solutions within the constraints of the current digital framework.
By understanding IHDA’s unique needs, we have consistently delivered effective solutions that enhance engagement and streamline operations while overcoming any challenges in the
ever-changing digital environment.
N E X T
SweetSpot